The Customer Relevance Framework
The modules of our Customer Relevance Platform form the basis for all projects that we implement together with our
clients. This framework is based on years of experience from customer projects, is a standardised process of the relevant
working methods and project components and thus ensures the greatest possible efficiency on your way to generating the maximum business impact.
In order to work in a data-based manner, the existing data, which is often stored in different silos, must first be made usable.
Once the data is in the right form, it is enriched by combining it with other external data sources and relevance is generated.
On this basis, the marketing and communication measures with relevant messages to the target group are planned
and carried out in the implementation including marketing technology.
Last but not least, all measures are considered, results are evaluated, interpreted, and conclusions are drawn
for the follow-up measure in order to permanently optimise the measures for maximum business impact. This is what
we call the closed-loop principle.