Data driven marketing & sales

Marketing can only be successful today if the individual needs of the target group are identified and served in a relevant way.

We maximise your marketing success through a smart combination of data, insights and customer experience. In this way, we help you to successfully address your target group, sustainably develop new target groups and to maximise your sales activities.

More relevance for your marketing. More revenue for your sales activities.

Our goal-oriented approach: We use the methods and tools from data analytics and link the resulting insights with the know-how of our experts from the DATALOGUE sales and marketing team.

This allows us to offer you full performance for your marketing communication and the data-driven digitalisation of your sales processes.

Relevance in Marketing

Multichannel Customer Experience

Our experienced consultants & marketing experts advise you across channels. Our data-based expertise ranges from classic CRM print measures to all relevant online channels including email and social media to call centre solutions. We offer you a 360° service for a successful multichannel customer experience - from identifying the challenge to holistic project implementation and optimisation.

Relevance rethought in a data-based way

For us, data-driven relevance means: We support your company throughout the entire customer lifecycle, from the acquisition of new customers to customer value enhancement, GDPR-compliant generation of opt-ins to data-driven loyalty models and strategies for winning back cancellations.

We would be happy to optimise these goals with you:

  • Customer acquisition
  • Customer value enhancement
  • Cross- and upselling
  • Churn/termination avoidance
  • Customer loyalty
  • Increasing efficiency in marketing
  • Cost reduction in marketing
  • Customer communication
  • Lead management (identification, qualification, generation)
  • Marketing automation
  • Marketing campaigning
  • Dialogue marketing
Multichannel Customer Experience

Our data driven marketing & sales – offers at a glance

  • Target group analysis
  • Customer insight analysis
  • New customer generation
  • Termination prevention scoring
  • Next best offer
  • Cross- and upselling
  • Attribution modelling
  • A/B-Testing
  • Crawling & image analysis
  • Mobility data / movement data analysis
  • Sales-Optimizer©
  • Easy OPT-IN - Opt-in management
  • E-Mail-Newsletter
  • aCRM - Analytic CRM
  • Chatbot
  • Opt-In generation
  • Newsletter/ E-Mail
  • Postal mailings
  • Display / Banner
  • InBox Ads
  • Search Engine Marketing (SEM)
  • Social Media
  • Retargeting
Marketing & Sales offers
Foto Joachim Fiegel

Get in contact with us

Would you like to learn more about customer relevance, our services or success stories? We are here to help you!

Joachim Fiegel | Managing Director

+31 20 22470 10 @am9hY2hpbS5maWVnZWxAZGF0YWxvZ3VlLm5s@