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In a fiercely competitive landscape, our client had maximized their performance marketing efforts and set their sights on achieving growth through acquiring new customers. Leveraging both internal and external data, we analyzed and understood their existing customer base, identifying the key triggers that drove relevance. Building upon this valuable insight, we developed data-driven personas that enabled us to deliver personalized messaging at scale. To achieve our goals, we took a holistic approach, optimizing advertising materials based on data insights and executing targeted, region-specific multi-channel campaigns using Scored Marketing Campaigns.